Along with the “Branding: To Do Hong Kong Proud” image gallery, a well-decorated exhibition zone namely “Celebration! The Parade of Hong Kong Brands” was set up at the “2017 Hong Kong Trendy Products Expo, Beijing” at the National Agriculture Exhibition Center from 27 June to 2 July 2017.
The exhibition zone displayed the products and information of over 110 indigenous labels, serving as a window to illustrate the stylish, enterprising, culturally-sophisticated and superior image of Hong Kong brands. Featuring over 300 consumer products that were strong on innovation, design, quality or abundant with cultural elements and distinctive “Hong Kong flavours”, the exhibition zone was deliberately structured into eight sub-sections under the title of “Trendy”, “Stylish”, “Prestigious”, “Smart”, “Tasty”, “Charming”, “Relaxing” and “Healthy” to represent different product categories, such as “Fashion & Bags”, “Watches, Jewellery & Accessories”, “Fine Living & Toys”, “Home Appliances & Electronic Products” , “Food”, “Beauty Products”, “Household Products” and “Chinese Medicine & Healthcare Products”.
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