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Hong Kong Brand Festival.Beijing

Brand e-Book

“Branding: To Do Hong Kong Proud” Brand Story e-Book

As one of the major deliverables of the Project, a specially-designed thematic gallery namely “Branding: To Do Hong Kong Proud” was set up at the "2017 Hong Kong Trendy Products Expo, Beijing" from 27 June to 2 July 2017, vividly illustrating the success stories of 20 indigenous brands founded at different historical phases that epitomised the developmental trajectory of Hong Kong economy,

The BDC also entrusted the Hong Kong Economic Times to interview the participating companies of the Gallery and compile an e-book in the same title, with an eye to providing an up-to-date literature to document the remarkable achievements and the latest developments of Hong Kong brands, and to inspiring the industries with the best practices in brand-building.

In addition to the 20 brand stories, the e-Book also collects wisdom of words in branding contributed by 7 brand experts and domain professionals and features a prologue written by the Honorable Chan Mo-po Paul, the Financial Secretary of HKSAR Government.

The BDC hosted a launching ceremony on 7 November 2017 to officially announce the publication of "Branding: To Do Hong Kong Proud” e-Book. The Ceremony was officiated by Under Secretary for Commerce and Economic Development Dr Bernard Chan Pak-li, together with BDC Chairman Mr Simon Wong, CMA Vice President cum BDC Vice Chairman Mr Ng Ching Wun, Chairman of CMA Exhibition Services Limited Dr Tony Tai, BDC Vice Chairman Dr Edward Chan and Chief Executive Officer Mr Raymond Young.

Please download “Branding: To Do Hong Kong Proud” Brand Story e-Book survey, and return the completed survey by fax: 3421 1092.

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Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).