Since 2005, the Hong Kong Brand Development Council has been joining hands with local universities or tertiary institutions to organise student consultancy service schemes. The consultant team, which is made up of a group of students, provides local companies especially SMEs with free-of-charge business consulting service under the guidance of experienced lecturers or professionals.
The consultancy schemes have proved to lead to a “triple win” outcome: while providing assistance to SME brand development, it facilitated student learning and the application of knowledge to practice, and also enhanced the communications and cooperation between the academia, SMEs and the BDC.
The School of Continuing and Professional Education, CityU (CityU SCOPE) organises the “2017 Live Project” Student Consultancy Scheme, which provides free-of-charge tailor-made business consulting service for SMEs. The consultant team is made up of third year university students, supervised by a team of veteran lecturers.
The BDC is a supporting organisation for the Scheme and recommends members or affiliate companies to participate in the Scheme. The scope of consultancy mainly focuses on management areas, notably brand management and promotion, new market development, human resources management and digital marketing planning.
The Faculty of Business and Economics of the University of Hong Kong has organised the “Business Consulting Practicum” to provide free-of-charge business consulting service for industries. The consultant team is made up of second and third year university students, supervised by project consultant and a team of veteran lecturers.
The BDC acted as a supporting organisation of the Project from 2009 to 2014. Under recommendation of the BDC, members or associated companies were admitted as the participants to receive consultancy on selected areas, such as brand development, business strategies for Mainland market, Corporate Social Responsibility and e-marketing.
The Hong Kong Brand Development Council joined force with the City University of Hong Kong to present two rounds of “Student Brand Development Consulting Project for SMEs” from year 2005 and 2007. SMEs participating in the Project received free consultancy on business strategy, operation management or brand development from consulting teams made up of final-year university students supervised by veteran lecturers. This Project was institutionalised as a credit-bearing course of the Associate Degree program on Business Management by the CityU.
Each participating SME was assigned one consulting team made up of 4 to 5 final-year university students and 1 lecturer.