A one-day training workshop was organised on 23 December 2020. A couple of experienced experts and practitioners with exposure to the Greater Bay Area were invited to speak on the workshop, who shared with audience their observations on the business environment and trends of consumption culture in the GBA and shed light on the strategies and practical techniques related to brands building, promotion and management.
The "Hong Kong · IN · Brand Greater Bay" Corporate Training Workshop was broadcasted live on the internet and attracted over 100 participants. It started with a speech by Dr Sherriff Luk, Professor of Marketing of Emlyon Business School, who gave an account of the consumer market in the Greater Bay Area with focus on consumption preference, purchasing behavior, information channels, consumer's perception of Hong Kong brands as well as the latest changes in response to outbreak of Covid-19 pandemic. Then Mr Roger Chan, General Manager of ARTIP Limited expounded on the avenue for Hong Kong brands to tap into the shopping malls and the effective strategies for leveraging shopping mall activities to promote brands in the GBA.
In the afternoon session, Dr Eddie Yu, Adjunct Professor of Hong Kong Management Association gave a talk on how to enhance customer experience through effective implementation of branding strategies. Mr Leslie Choy, Group Founder & Chairman of AUSupreme, illustrated the importance of cross-border e-commerce as an emerging channel to promote brand based on the company's successful case; and Mr Lau Yan, Chief Operating Officer of Dailywin Watch Products Manufacturing Ltd shared with audience the experience of "SAGA" brand in leveraging on social media to develop domestic market. At last, Prof Sherriff Luk depicted the economic prospects of the Greater Bay Area and the unfolding vast opportunities in the region, based on a research conducted by Prof Thomas Chan, Director of One Belt One Road Research Institute of Chu Hai College of Higher Education.
Download the PowerPoint of "Branding through Social Media: The Rising of SAGA Watch" (Mr Lau Yan)
The Hong Kong Brand Development Council hosted a seminar under the banner of “Branding@GBA: Strategies and Experience Sharing 2023” on 25 April 2023.
The Seminar started with a speech by Dr Sherriff Luk, Professor of Marketing of Emlyon Business School, who summarised the findings of the GBA consumer survey and the corporate case studies conducted by the BDC, followed by insightful recommendations on the effective branding strategies for harnessing the emerging trends of GBA market. Then Mr Simon Wong , BBS, JP, Chairman of the Kampery Development Limited and founder of “KamCha ” illustrated how this Hong Kong-style milk tea brand stroke success on Mainland’s domestic sales market; and the third speaker, Mr Jeffrey Chu, Founder and Director of You Find Ltd, shed light on the impacts of ChatGPT on brand promotion. At last, Mr Roc Leung, Chairman of Dongjia Granary Health Industry Co., Ltd, shared the success story of “Dongjia Granary”, a brand leader from Guangdong Province specialising in Dried Aged Tangerine Peel.
After delivering welcome remarks at the beginning of the Seminar, Chairman of the BDC Dr Eward Chan, together with the Vice Chairman of the BDC Dr Lo Kam Wing, JP and Dr Ellis Wong, presented a souvenirs to the speakers. Dr Wong also moderated a Q&A session to bring the Seminar to a close.
“Branding@GSP: Strategies and Experience Sharing Seminar 2023” was conducted online and offline simultaneously, with an audience of near 120 participants in total.
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Moving Quick-smart: Brand Strategies to Harness the Emerging Trends of GBA Market
(Speaker: Dr Sherriff Luk, Professor of Marketing of Emlyon Business School)
Brand “IN” GBA: Making “KamCha ” Milk Tea a Cup of Chic
(Speaker: Wong Ka Wo, Simon, BBS, JP, Chairman of The Kampery Development Limited)
New Era of Intelligent Branding: From Search Engine Marketing to ChatGPT
(Speaker: Mr Jeffrey Chu, Founder and Director of You Find Ltd)
Brand “IN” GBA: “Dongjia Granary” and the New Voyage of Centuries-old “Chenpi”
(Speaker: Mr Roc Leung, Chairman of Dongjia Granary Health Industry Co., Ltd)
Download "Effective Branding in Greater Bay Area Company Case Study Report"
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region or the Vetting Committee of the Trade and Industrial Organisation Support Fund.
