Brand Promotion

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"Hong Kong ‧ IN ‧ Brand Greater Bay" Serial Activities - Phase One (Macao Brandfest)

Consumer Survey

"Report of Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers" has released in "Hong Kong.IN.Brand Greater Bay" Media Briefing on 2 June 2021. The above-mentioned details of consumer survey is documented as part of the Research Report, and distributed in the “Hong Kong‧IN‧Brand Greater Bay” Strategies and Experience Sharing Seminar holding on 25 April 2023.

Download the latest version of“Report of Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers”



Company Case Study

"Effective Branding in Greater Bay Area Company Case Study Report" has been released in a media briefing held on 22 Jan 2022. The above-mentioned details of Company Case Study Report is documented as part of the Research Report, and distributed in the “Hong Kong‧IN‧Brand Greater Bay” Strategies and Experience Sharing Seminar holding on 25 April 2023.

Download the latest version of "Effective Branding in Greater Bay Area Company Case Study Report"



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    Funded by Trade and Industrial
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Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region or the Vetting Committee of the Trade and Industrial Organisation Support Fund.