Brand Awards

Go Global Top Brand Awards and Go Global Top Service Brand Awards give recognition to brands that use Hong Kong as a strategic hub to expand their business operations across regions and have achieved outstanding performance. The Awards aim to encourage enterprises to leverage Hong Kong's advantages as a supply chain management centre to build global value chains, diversify their market presence, and promote international image, thereby enhancing their brand competitiveness and global influence.

1. The Awards will present "Go Global Top Brand" and "Go Global Top Service Brand" to entries of the most outstanding merits. Usually capped at 5 for each award category, the exact number of Awardees will be at the discretion of the respective Judging Panel.
2. Winners of both the Award categories will receive a trophy and a certificate, as a memento of achievement. Subject to the approval of the Organiser, the awardees are entitled to use "Go Global Top Brand Logo" for promoting the overall image of the winning company and the brand within two years, provided that the full title and year of award conferral are duly indicated.

1. To be eligible, the entry brand should on its own initiative, conduct substantive business operations in both Hong Kong and the place of its origin or in at least one overseas jurisdiction. The brand should have completed trademark registration in the aforesaid places or be able to produce sufficient evidence to demonstrate the originality and proprietorship. The entry company or its parent group should be the beneficial owner of the brand trademarks.

2. The brand should have substantial relations with Hong Kong, e.g. the brand being founded in Hong Kong, the production or operating site being based in Hong Kong, its products or services targeting Hong Kong as an important or strategic market, part of the key shareholders being Hong Kong residents; or the brand having made significant contributions to or influences on Hong Kong's industrial and economic development.

3. The entry company should have been registered in Hong Kong and, through its organisational structure or operational arrangements possess exclusive or specifically authorised control rights to control the production, distribution, promotion or other operational activities under the entry brand.

1. The judging will be conducted based on two aspects, i.e. "Branding Strength" and "Internationalisation Initiative". For "Branding Strength", assessment is primarily based on six factors including "Reputation (Hong Kong, Chinese Mainland and Overseas)", "Distinctiveness", "Innovation", "Quality", "Image" and "Environmental Performance, Social Responsibility and Corporate Governance". For "Internationalisation Initiative", evaluation is mainly based on the efforts and achievements in areas of "Global Perspective", "International Operation" and "Hong Kong Connections".
2. Entries should go through a Preliminary Screening before entering the Final Judging, which in turn consists of an interview by the Final Judging Panel and a Public Polling held at the HKBPE venue. Final decision is based on review by Judging Panel with the results of Public Polling and On-site Assessment taken into consideration.
3. All decisions made by the Judging Panel and the Organiser will be final and binding in all respects of all matters relating to the Awards.

The Go Global Top Brand Logo is the distinctive visual symbol of Go Global Top Brand Awards and Go Global Top Service Brand Awards.

Awardees of "Go Global Top Brand Awards" and "Go Global Top Service Brand Awards" are entitled to use the "Go Global Top Brand Logo" or promoting the overall image of the winning company and the brand within two years, provided that the full title and year of award conferreal are duly indicated. Organisations authorised to use the Logo shall ensure that it is used in compliance with the regulations and requirements established by the Organiser, including but not limited to those laid down in the "Terms and Conditions" of the Go Global Top Brand Awards or the Go Global Top Service Brand Awards, and the "Identity Guide for Go Global Top Brand Logo".

With Mr Charles Ng serving as the design consultant, the "Go Global Top Brand Logo" pairs solid primary blue with a gleaming golden outer ring to shape a circular seal standing for trust mark of impeccable credibility. Engraved within is the number "1" seamlessly integrated with the letter "b" (the abbreviation for "brand"), which subtly incorporates with letter "G"—signifying global vision—and "O", inscribed with the Earth's longitudes and latitudes, together converging into a dynamic "GO".  Ultimately, the Logo symbolises that the award-winning brand, by setting sail from Hong Kong, would pioneer in navigating "blue ocean", win international acclaim, and forge ahead with unstoppable momentum.