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Harbin Hong Kong Brand Festival

Harbin Hong Kong Brand Festival — Consumer Survey

Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University conducted a questionnaire survey at the “2014 Hong Kong Trendy Products Expo, Harbin” from 19 to 24 September 2014. The Survey successfully interviewed more than 1,000 local citizens and gathered views on their consumption preferences and perception of Hong Kong brands, helping to provide Hong Kong companies with first-hand information and insights for Hong Kong companies’ reference.

The survey findings was relaeased on 5 December 2014.

Download “Study on the Attitude towards Hong Kong Brands and Purchasing Behavior of Northeast China Consumers”

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Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).