As concluding session of the Project, a seminar under the banner of “Tapping into Northern Mainland Market” was held on 18 September 2015.
The Seminar started with a speech by Dr David Pun, Principal Consultant of AcuVisions Consultancy Ltd, who gave advice on how to leverage on China’s Free Trade Zone Policy to develop domestic sales. On behalf of the Brand “Kingkow”, Mr Tseuk Yan On, Chief Operating Officer of Diamond Joy Group shared the Brand’s experience in exploring Mainland’s domestic market.
In the second part of the Seminar, Dr Sherriff Luk, Director of Brand Strategy and Innovation Center of the Hong Kong Polytechnic University, announced the research finding of the “Study on the Market Environment and Consumers’ Purchasing Behavior of Beijing-Tianjin-Hebei Economic Circle and Consumers’ Purchasing Behavior” and put forward some recommendation and strategies for tapping into the Northern China market.
Vice Chairman of the BDC Mr Ng Ching Wun attended the Seminar and presented souvenirs to the speakers on behalf of the organisers. The Seminar attracted about 70 participants.
Download the PowerPoint of “Consumption Trends of the Residents in Beijing-Tianjin-Hebei Economic Circle and the Implication for Hong Kong Brand’s Marketing Strategies” (Chinese version only)
(Speaker: Dr Sherriff Luk, Director of Brand Strategy and Innovation Center of the Hong Kong Polytechnic University)
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).