Brand Awards

The Awards will present "Go Global Top Brand" and "Go Global Top Service Brand" to entries of the most outstanding merits. Usually capped at 5 for each award category, the exact number of Awardees will be at the discretion of the respective Judging Panel.

Winners will receive a trophy and a certificate, as a memento of achievement. Subject to the approval of the Organiser, the awardees are entitled to use "Go Global Top Brand Logo" (Go Global Logo) for promoting the overall image of the winning company and the brand name within two years, provided that the full title and year of award conferral are duly indicated.

Organiser

The Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong are the co-organisers of the Awards (The Organiser).

Final Judging Panel of Go Global Top Brand Awards and Go Global Top Service Brand Awards comprises:

Mr Peter Yan, JP, Director-General of the Office for Attracting Strategic Enterprises (Chairman of Judging Panel)

Dr Ma Kai Yum, BBS, Executive Vice President of the Chinese Manufacturers’ Association of Hong Kong

Mr Wang Huabin, Vice Chairman of the Hong Kong Chinese Enterprises Association

Dr Ellis Wong, Vice Chairman of the Hong Kong Brand Development Council

Mr Terence Chiu, Commissioner of the Hong Kong Export Credit Insurance Corporation

Mr Chang Ka Mun, Executive Director of HKUST Li & Fung Supply Chain Institute

Mr Oscar Wong, Acting Chief Business Development Officer of the Hong Kong Science and Technology Parks Corporation

Application

1. Companies wishing to enter the competition should indicate the award category and complete the corresponding “Entry Form” for submission to the Organiser.   
2. Participating companies should, upon the request of the Organiser, provide complete, accurate and objective information about the entry brand, together with relevant materials such as product/service description, photographs, catalogues, technical drawings and samples, if appropriate. Such information and materials should be submitted to the Organiser no later than 31 August 2026.
3. The Entrant should report to the Organiser regarding the products or services under the entry brand and provide due assistance to the Organiser in conducting On-site Assessment based on the major product/service (at least one item) of the entry brand.
4. Entrants short-listed as candidates for Final Judging would be put up for Public Polling by qualified visitors to the 60th HKBPE; and they are also required to attend an interview at the Final Judging Meeting and give a presentation (about 10 minutes) to the Judging Panel.
5. All admission fees are waived, but entrants should bear On-site Assessment fees HK$3,000. A company entering the Final Judging should also pay HK$25,000 (if it is a Corporate Member of the BDC or an exhibitor of the 60th HKBPE) or HK$28,000 (if it is not a BDC member nor an exhibitor), to cover part of the administrative and promotional costs.

Schedule

Enrolment:

July to 31 Aug 2026

Preliminary Screening:

19 Nov 2026

Final Judging:

• Public Polling
  • HKBPE On-site Polling: 12 Dec 2026 to 2 Jan 2027
• Judging by Judging Panelist
  • Final Judging on 6 Jan 2027
  • Entrants selected as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.

Awards Presentation Ceremony:

The Presentation Ceremony-cum-Gala Dinner of 2026 Awards will be held on the evening of 3 February 2027 at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of HKSAR Government.