Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards give recognition to up-and-coming young brands established by Hong Kong companies, with an aim to encourage the industries to embrace an enterprising spirit and to enhance the value-added attributes and the competitive edge of Hong Kong products and services through brand-building.
The Hong Kong Emerging Brand Logo is the distinctive visual symbol of Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards.
Awardees of “Hong Kong Emerging Brand Awards” and “Hong Kong Emerging Service Brand Awards” are entitled to use the “Hong Kong Emerging Brand Logo” for promoting the overall image of the winning company and the brand within two years, provided that the full title and year of award conferreal are duly indicated. Organisations authorised to use the Logo shall ensure that it is used in compliance with the regulations and requirements established by the Organiser, including but not limited to those laid down in the “Terms and Conditions” of the Hong Kong Emerging Brand Awards or the Hong Kong Emerging Service Brand Awards, and the “Identity Guide for Hong Kong Emerging Brand Logo”.
“Hong Kong Emerging Brand Logo” is designed by the Honorary Advisor Mr. Charles Ng. It features a splendid star emerging from the back of letter “H” to symbolise “enterprising” and “promising”. The asterisk also takes the shape of letter “K” to make the logo a perfect incarnation of “HK”, implying “originating from Hong Kong” and “reaching out to new horizons”. The Logo inherits the primary red and blue from the BDC's corporate colour, which together with a touch of shining golden signify “professionalism”, “dignity”and “vitality”.