Brand Awards

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Award Arrangement

Under the 2023 Hong Kong Top Service Brand Awards, “Hong Kong Top Service Brand” will be granted to “new comer entries” (entries that have never won such Awards before) of the most outstanding merits, while “veteran entries” (past Awardees) exhibiting continuously superior performance may be conferred “Hong Kong Premier Service Brand”. Usually capped at 10, the exact number of Awardees at each level will be at the discretion of the Judging Panel.

The 2023 Hong Kong Top Service Brand Awards will present“Ten Year Achievement Award”to selected past Awardees who have demonstrated persistent commitment to branding and sustained outstanding performance over the years. To be eligible, candidate of this honorary award should be a winner of“Hong Kong Premier Service Brand”and it has been conferred the title of“Hong Kong Top Service Brand”for at least ten years (the winning year inclusive).

The Hong Kong Distinguished Brand Leader Award has been introduced to give recognition to Hong Kong entrepreneurs for the remarkable achievements in brand-building and contributions towards the development of Hong Kong brands, with the objective of identifying role models for the industries and promoting Hong Kong's brand culture. The 2023 Brand Leader Award will choose one winner and the candidate should be a Hong Kong citizen who has been at the helm of a winner of Ten Year Achievement Awards and engaged in the operation of the Candidate's Brand for not less than 10 years.

Winner of the above award categories will receive a trophy and a certificate, as a memento of achievement.


The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser). The Public Polling of the 2023 Awards is also an important activity in tandem with the 57th Hong Kong Brands and Products Expo (HKBPE), which will be held from 16 December 2023 to 8 January 2024 (tentatively) at the Victoria Park, Hong Kong.


Event Sponsor



Trophy Sponsor


Official Honorary Auditor



Special Acknowledgement



Final Judging Panel of Hong Kong Top Service Brand Awards comprises:

Dr Bernard Chan Pak-li, JP, Under Secretary for Commerce and Economic Development, Hong Kong SAR Government (Chairman of Judging Panel)

Dr Edward K M Chan, MH, Chairman of the Hong Kong Brand Development Council

Dr Y K Pang, GBS, JP, Chairman of Hong Kong Tourism Board

Mr Tse Yung-hoi, BBS, Vice Chairman of the Chinese General Chamber of Commerce, Hong Kong

Dr Miranda Lou, Executive Vice President of the Hong Kong Polytechnic University

Mr Andrew Yu, Vice Chairman of Hong Kong Retail Management Association

Mr Patrick Yeung Wai-tim,Chief Executive Officer of the Hong Kong General Chamber of Commerce


“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”

  1. Companies wishing to enter the competition should indicate the award category and complete the corresponding“Entry Form” for submission to the Organiser.
  2. Participating companies should, upon the request of the Organiser, provide complete, accurate and objective information about the entry brand, together with relevant materials such as service description, photographs, catalogues, technical drawings and samples, if appropriate. Such information and materials as well as the signed original copy of “Entry Form“ should be submitted to the Organiser no later than 31 August 2023.
  3. Entrants should report to the Organiser regarding  the services under the entry brand and submit major service categories (at least one item) for pre-registration with “Hong Kong Top Brand Mark Scheme”, and it should provide due assistance to the Organiser in conducting On-site Assessment.
  4. Entrants selected as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.
  5. No admission fee is charged but entrants should share part of the On-site Assessment fees, normally at HK$3,000 per service category. A company entering the Final Judging should also pay HK$22,000 (if it is a Corporate Member of the BDC or an exhibitor of the 57th HKBPE) or HK$24,000 (if it is not a BDC member nor an exhibitor), to cover part of the costs of promotional activities as well as the production of displaying board and webpage.  


“Hong Kong Top Service Brand Ten Year Achievement Award”

  1. Candidates for the“Hong Kong Top Service Brand Ten Year Achievement Award”should be nominated by the Organisers in writing in July, 2023. As per the requirements of the Organisers and with reference to the judging criteria, the nominee should provide information to give a brief overview of brand development and achievements over the recent ten years to the Organisers by 31 August 2023. The Hong Kong Top Brand Assessment Board should decide on the list of winners at the Preliminary Judging (20 November 2023) of Hong Kong Top Service Brand Awards.




July to 31 Aug 2023

Preliminary Screening:

20 Nov 2023

Final Judging:

  • Public Polling
    • HKBPE On-site Polling: 16 Dec 2023 to 6 Jan 2024
  • Judging by Judging Panelist
    • Final Judging on 9 Jan 2024
    • Entrants selected as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.

Awards Presentation Ceremony

The Presentation Ceremony-cum-Gala Dinner of 2023 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 5 February 2024 (tentatively) at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by top officials of the Hong Kong SAR Government.

Visitors to "The 57th Hong Kong Brands & Products Expo" (HKBPE) can vote at the exhibition venue by filling in the ballot paper attached to the admission ticket or the related promotional leaflets. The polling period is from 16 December 2023 to 6 January 2024 (tentatively).

People that cast a vote successfully will be entitled to a lucky draw automatically to win Grand Prize.


TVC for Brand Awards

A TV commercial was specially produced for the promotion of the Brand Awards. Based on the theme of“moving up the ladder of success”, the TVC naturally and innovatively brings out the salient characteristics and key success factors of Hong Kong Top Brand, including“Reputation”,“Quality”and “Image”. It also employs movie shooting techniques with a mysterious touch to illustrate the Awards' vision of“Scaling new heights hand-in-hand with the industries”.

The TV commercial is broadcasted on digital and social media from July to August 2023. 

Promotional Video of the Awards