Brand Awards

  1. Home
  2. Brand Awards
  3. Hong Kong Top Service Brand Awards
  4. Award Arrangement

Award Arrangement

Under the 2020 Hong Kong Top Brand Awards, “Hong Kong Top Brand” will be granted to “new comer entries” (entries that have never won such Awards before) of the most outstanding merits, while “veteran entries” (past Awardees) exhibiting continuously superior performance may be conferred “Hong Kong Premier Brand”. Usually capped at 10, the exact number of Awardees at each level will be at the discretion of the Judging Panel.

The 2020 Hong Kong Top Service Brand Awards will present“Ten Year Achievement Award”to selected past Awardees who have demonstrated persistent commitment to branding and sustained outstanding performance over the years. To be eligible, candidate of this honorary award should be a winner of“Hong Kong Premier Service Brand”and it has been conferred the title of“Hong Kong Top Service Brand”for at least ten years (the winning year inclusive).

The Hong Kong Distinguished Brand Leader Award has been introduced to give recognition to Hong Kong entrepreneurs for the remarkable achievements in brand-building and contributions towards the development of Hong Kong brands, with the objective of identifying role models for the industries and promoting Hong Kong’s brand culture. The 2020 Brand Leader Award will choose one winner and the candidate should be a Hong Kong citizen who has been at the helm of a winner of Ten Year Achievement Awards and engaged in the operation of the Candidate’s Brand for not less than 10 years.

Winner of the above award categories will receive a trophy and a certificate, as a memento of achievement.

Organiser

The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser). The Public Polling of the Awards is also an important activity in tandem with the 55th Hong Kong Brands and Products Expo (HKBPE), which will be held from 12 December, 2020 to 4 January, 2021 (tentatively) at the Victoria Park, Hong Kong.

 

Special Acknowledgement

         

 

Final Judging Panel of Hong Kong Top Service Brand Awards comprises:

Dr Bernard Chan Pak-li, JP, Under Secretary for Commerce and Economic Development, Hong Kong SAR Government (Chairman of Judging Panel)

Mr Simon Wong, BBS, JP, Chairman of the Hong Kong Brand Development Council

Dr Y K Pang, GBS, JP, Chairman of Hong Kong Tourism Board

Mr Brandon Liu, JP, Vice Chairman of the Chinese General Chamber of Commerce

Dr Miranda Lou, Executive Vice President of the Hong Kong Polytechnic University

Ms Janis Tam, Vice Chairman of Hong Kong Retail Management Association

Mr George Leung, CEO of the Hong Kong General Chamber of Commerce

Application

“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”

  1. Companies wishing to enter the competition should indicate the award category and complete the corresponding“Entry Form” for submission to the Organiser.
  2. Participating companies should, upon the request of the Organiser, provide complete, accurate and objective information about the entry brand, together with relevant materials such as service description, photographs, catalogues, technical drawings and samples, if appropriate. Such information and materials as well as the signed original copy of “Entry Form“ should be submitted to the Organiser no later than 31 August, 2020.
  3. Entrants should report to the Organiser regarding  the services under the entry brand and submit major service categories (at least one item) for pre-registration with “Hong Kong Top Brand Mark Scheme”, and it should provide due assistance to the Organiser in conducting On-site Assessment.
  4. Entrants selected as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.
  5. No admission fee is charged but entrants should share part of the On-site Assessment fees, normally at HK$3,000 per service category. A company entering the Final Judging should also pay HK$22,000 (if it is a Corporate Member of the BDC or an exhibitor of the 55th HKBPE) or HK$24,000 (if it is not a BDC member nor an exhibitor), to cover part of the costs of promotional activities as well as the production of displaying board and webpage.  

 

“Hong Kong Top Service Brand Ten Year Achievement Award”

  1. Candidates for the“Hong Kong Top Service Brand Ten Year Achievement Award”should be nominated by the Organisers in writing in July, 2020. As per the requirements of the Organisers and with reference to the judging criteria, the nominee should provide information to give a brief overview of brand development and achievements over the recent ten years to the Organisers by 31 August, 2020. The Hong Kong Top Brand Assessment Board should decide on the list of winners at the Preliminary Judging (23 November, 2020) of Hong Kong Top Service Brand Awards.

 

Schedule

Enrolment:

July to 31 Aug 2020

Preliminary Screening:

23 Nov 2020

Final Judging:

  • Public Polling
    • HKBPE On-site Polling: 12 Dec 2020 - 2 Jan 2021
  • Judging by Judging Panelist
    • Final Judging on 5 Jan 2021
    • Entrants selected as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.

Awards Presentation Ceremony

The Presentation Ceremony-cum-Gala Dinner of 2020 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 8 February, 2021 (tentatively) at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of the HKSAR Government.

Visitors to "The 55th Hong Kong Brands & Products Expo" (HKBPE) can vote at the exhibition venue by filling in the ballot paper attached to the ticket. The polling period is from 12 December, 2020 to 2 January, 2021 (tentatively).

People that cast a vote successfully will be entitled to a lucky draw automatically to win Grand Prize. 

 


TVC for Brand Awards

A TV commercial was specially produced for the promotion of the Brand Awards. Based on the theme of“moving up the ladder of success”, the TVC naturally and innovatively brings out the salient characteristics and key success factors of Hong Kong Top Brand, including“Reputation”,“Quality”and “Image”. It also employs movie shooting techniques with a mysterious touch to illustrate the Awards’vision of“Scaling new heights hand-in-hand with the industries”.

The TV commercial is broadcasted on digital and social media from July to August 2020. 

Promotional Video of the Awards