Under the 2019 Hong Kong Top Brand Awards, “Hong Kong Top Brand” will be granted to “new comer entries” (entries that have never won such Awards before) of the most outstanding merits, while “veteran entries” (past Awardees) exhibiting continuously superior performance may be conferred “Hong Kong Premier Brand”. Usually capped at 10, the exact number of Awardees at each level will be at the discretion of the Judging Panel.
The 2019 Hong Kong Top Brand Awards will present “Ten Year Achievement Award” to selected past Awardees who have demonstrated persistent commitment to branding and sustained outstanding performance over the years. To be eligible, candidate of this honorary award should be a winner of “Hong Kong Premier Brand” and it has been conferred the title of “Hong Kong Top Brand” for at least ten years (the winning year inclusive)
Winner of the above award categories will receive a trophy and a certificate, as a memento of achievement.
The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser). The Public Polling of the Awards is also an important activity in tandem with the 54th Hong Kong Brands and Products Expo (HKBPE), which will be held from 10 to 31 December, 2019 at the Victoria Park, Hong Kong.
Final Judging Panel of Hong Kong Top Brand Awards comprises:
Ms Salina Yan, JP, Director-General of Trade and Industry, Hong Kong SAR Government (Chairman of Judging Panel)
Dr Dennis Ng, BBS, MH, President of the Chinese Manufacturers' Association of Hong Kong
Mr Willy Lin Sun Mo, GBS, SBS, JP, Chairman of the Hong Kong Productivity Council
Dr Daniel Yip, Chairman of the Federation of Hong Kong Industries
Dr Edward K M Chan, Vice Chairman of the Hong Kong Brand Development Council
Mr Karr Yip, Chairman of Hong Kong Designers Association
Mr Stephen Liang, Assistant Executive Director of the Hong Kong Trade Development Council
July to 31 Aug 2019
18 Nov 2019
The Presentation Ceremony-cum-Gala Dinner of 2019 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 5 February, 2020, at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of the HKSAR Government.
Visitors to "The 54th Hong Kong Brands & Products Expo" (HKBPE) can vote at the exhibition venue by filling in the votes attached to the ticket. The polling period is from 10 to 29 December 2019.
People that cast a vote successfully will be entitled to a lucky draw automatically to win Grand Prize.
A TV commercial was specially produced for the promotion of the Brand Awards. Based on the theme of “moving up the ladder of success”, the TVC naturally and innovatively brings out the salient characteristics and key success factors of Hong Kong Top Brand, including “Reputation”, “Quality” and “Image”. It also employs movie shooting techniques with a mysterious touch to illustrate the Awards’ vision of “Scaling new heights hand-in-hand with the industries”.
The TV commercial is broadcasted on Open TV, ViuTV and digital and social media from July to August 2019.