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“Hong Kong • New Quality Brand Power” Interview Series

In collaboration with the Hong Kong Economic Times, the BDC published the “Hong Kong • New Quality Brand Power” Series, which take the form of newspaper and video interviews to document local brand enterprises’ innovative thinking on taking forward “Branding + New Quality Productive Forces” as well as their strategies and practices for strengthening brand competitiveness. The interviews have been released regularly on newspapers and online platforms starting from January 2025, with the content to be subsequently compiled into an e-book of the same title.