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Workshop on “Digital Branding and Experiential Marketing”

The BDC and HKU SPACE jointly organized the Brand workshop "Digital Branding and Experiential Marketing" on March 8, 2024, and invited instructors of the HKU SPACE Executive Certificate Course "Certificate (Unit: Digital Branding and Experiential Marketing)" Ms. Koyu Wu shared on how to conquer the world market in the digital age. A total of about 50 representatives participated.