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Executive Certificate in Digital Brand Communications

Partner:

HKU SPACE

Date & Time:

July 16, 2022 (Saturday) 
Every Saturday, 2:00pm-6:00pm
 

Duration:

2 months

Language:

Cantonese, supplemented by English handouts

Course Fee:

HK$6,000

Description:

Course Outline

(1) Integrated Marketing Communications-concept, objectives and features

(2) New trends in consumer behaviour and digital customer journey

(3) Digital marketing communications: strategies and tools

(4) Formulating an Integrated Marketing Communications Plan

(5) KPI, ROI and data analytics

(6) Consumers' brand experience and engagement

Introduction:

Please refer to website

Application:

download registration form


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