The judging of the 2011 Best Brand Idea Award was held on 13 August 2011 and four outstanding brand proposals were selected as the winners of the Award. A presentation ceremony cum Seminar was held on 1 September. Ms Shirley Chan, BDC Chairman and Mr Albert Hung, Acting Head of College of Business & Finance, delivered speeches and presented prizes to the awardees. The seminar under the theme of “Managing Creativity in Building Brands” invited representative from the industry to share experience on brand-building and management of international brands. It attracted over 200 audiences to attend.