Jointly organised by the BDC and HKU SPACE, the “Best Brand Idea Award” aims to give recognition to outstanding brand proposals by students of the Executive Diploma Programme in Strategic Brand Management.
The first phrase and the second phrase of Final Judging of the 2015 Best Brand Idea Award were held on 17 January and 18 July 2015 respectively. Altogether there were four outstanding brand proposals selected as the winners. The second phase of Judging Panel comprised BDC General Committee Member Mr Thomas Wong, Associate Head of College of Business and Finance of HKU SPACE Ms Flora Chan and Lecturer of the Executive Diploma Programme Ms Julie Cheng.
At the Award Presentation Ceremony held on 8 October 2015, BDC Vice Chairman Mr Ng Ching Wun delivered welcome remarks and presented prizes to the winners.