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Report on the Survey on “Hong Kong Brands: The Road to Relaunch”

In June 2020, the BDC conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch” on its affiliated member companies, aiming to understand the measures taken by Hong Kong enterprises to sustain operation during the epidemic, the strategic deployment of future business and brand development as well as the necessary support they need. The survey was mainly done through online questionnaires, with 110 valid replies collected within a specified period. The BDC also conducted a follow-up survey in mid-August, which focused on selected topics to gauge the influences of the third wave of COVID-19 infections on the business confidence.

 

Download Report on the Survey on “Hong Kong Brands: The Road to Relaunch”



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