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1st Activity of “SME Branding Club 2016”

Essence of Brand Soul

The first activity of “SME Branding Club 2016” took place on 26 April 2016. Mr Brain Ma, Founder of Iconic Services Limited, elaborated on the concept and essence of brand soul and shared with audience the success stories of several brands “with strong soul” in the digital age. The gathering attracted about 50 SME representatives.