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Branding to Win Serial Seminar VI - Brand Strategies for Tapping into China’s Domestic Market

Seeing that China remained an economic oasis under the fallout of "financial tsunami", the BDC organized the sixth serial seminar on 13 June 2009. Under the banner of “Brand Strategies for Tapping into China’s Domestic Market”, it aimed to update the industries of the latest developments in China’s domestic market and the emerging opportunities for Hong Kong brands. Experts and a winner of “Hong Kong Top Brand” were invited to talk on the winning strategies for tapping into the Mainland market from different perspectives such as macro-economic environment, intellectual property protection, consumer behavior, and brand promotion.

 


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