The third activity of "SME Branding Club 2011" took place on 30 September 2011. Mrs Brenda Lee, Consultant of Caring Company Scheme & CSR Institute of The Hong Kong Council of Social Sevice, Ms Anita Wong, Project Manager of CSR Asia, and Ms Jane Tong, Founder and managing Director of Arredamenti Company Limited (Giormani) were invited to give talks and share their experiences on how to apply the principles of CSR to SME’s business operations and build an outstanding retail brand. The gathering attracted 35 SME representatives.
