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Dalian+Hong Kong Brand Festival–In-depth Interviews with Mainland Distributors

Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University will conduct in-depth interviews with about 8-10 local distributors with focus on Dalian and the adjacent markets. Through gathering first-hand market intelligence from the perspective of channel operators, such interviews would help advance the understanding of the commercial environment, consumers’ preference, distribution channels, and supporting facilities in Liaodong and the adjacent markets and shed light on the effective branding and marketing strategies.

Major findings of the in-depth interviews with distributors will be documented as part of the research report to be released at the end of the Project.