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Dalian+Hong Kong Brand Festival –Case Studies on Hong Kong Brands

Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University will conduct case studies on 3 Hong Kong companies with exposure to Liaodong or the adjacent regions to document their real-life experience in developing domestic sales, and to review their brand management strategies, business operation mode, as well as marketing tactics, with an eye to extracting relevant insights for Hong Kong companies’ reference.

Gist of the case studies of Hong Kong brands will be documented as part of the research report to be released at the end of the Project.