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Tianjin Hong Kong Brand Festival – Distributor Panel Discussions

The BDC organised a “Distributor Panel Discussion” in Baoding city of Hebei Province on 16 June and another one in Tianjin on 19 June 2015, with Dr. Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center acting as moderator. The Tianjin panel discussion also included an interactive session whereby 20 Hong Kong brand operators exchanged views with distributor panelists to gain better understanding of the commercial environment, distribution channels, logistics and supporting facilities in North China and to explore effective branding and marketing strategies.