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Harbin Hong Kong Brand Festival — Business Study Tour

A one-day “Business Study Tour” was organised on 20 September 2014 in Harbin. Led by Vice Chairman of the BDC Mr Ng Ching Wun, around 20 Hong Kong brand operators visited renowned Heilongjiang Beidahuang State Farms Business Trade Group Co., Ltd and Beidahuang Museum, Songlei Shopping Centre (Harbin City Central Plaza) and Hong Bo Exhibition Shopping Mall, so as to have better understanding of local business environment and distribution channels, and to shed light on the strategies for market entry and brand promotion.