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Brand Building Serial Workshops

During 10 to 12 December 2008, the BDC and the Hong Kong Trade Development Council joined forces in presenting a serial workshop namely “Brand Building Workshops” at the Hong Kong Convention and Exhibition Centre. The serial workshop was one of the highlight events of 2008 Inno Design Tech Expo, targeting mainly at the exhibitors and visitors.The serial workshop included 8 co-related sessions, which spanned over the 3-day exhibition period and covered different aspects of brand management and promotion. The BDC also set up display panels and product showcases to promote “Hong Kong Top Brand Awards”. The three-day workshop recorded a total audience of about 1,200.