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Workshop on “Brand: We are Loving It”

Co-organised by the BDC and HKU SPACE, the workshop on “Brand: We are Loving It” was held on 25 April 2017. Ms Julie Cheng, the lecturer of Executive Diploma in Strategic Brand Management of HKU SPACE was invited to elaborate on the key concepts of brand management and brand communication. The workshop attracted about 41 company representatives to join.