Resource Centre

  1. Home
  2. Resource Centre
  3. Activity Archive
  4. Archive - Seminar & Training

Professional Brand Seminar: Social Media and Branding in China

Co-organized by the BDC and HKUSPACE, a seminar on “Social Media and Branding in China” was held on 23 September 2013. Ms Viveca Chan, Chairman & CEO of WE Marketing Group, was invited to elaborate on the key concepts of social media marketing and branding in China. The seminar attracted about 200 participants.