The CMA and the BDC co-organised a seminar Seminar on “AI Creative × Efficiency: A New Formula for Advertising Productivity”on April 23 at the 27F CMA Conference Hall. Five industry experts were invited, including Mr. Derek Wong, Adjunct Lecturer from the School of Journalism and Communication, The Chinese University of Hong Kong, Mr. Kinson Wong, Mr. Chuen Ho (Post-Production Director, Uncle Post Limited) , Ms. Ada Lee (Senior Solicitor (Copyright), Intellectual Property Department), and Mr. Lik Ho (Film Director, Step Up Films Production Ltd.) shared the applications of AI in advertising creative workflows and technologies, and provided compliance and risk management advice on AI copyright protection and risk control. Nearly 70 people attended.
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