HKU SPACE
July 24, 2021 (Saturday)
Every Saturday, 2:00pm-6:00pm
2 months
Cantonese, supplemented by English handouts
HK$6,000
(1) Integrated Marketing Communications-concept, objectives and features
(2) New trends in consumer behaviour and digital customer journey
(3) Digital marketing communications: strategies and tools
(4) Formulating an Integrated Marketing Communications Plan
(5) KPI, ROI and data analytics
(6) Consumers' brand experience and engagement
Please refer to website