Council in Action

  1. Home
  2. Council in Action
  3. Upcoming Events
  4. Seminar & Training

Executive Certificate in Digital Brand Communications

Partner:

HKU SPACE

Date & Time:

July 24, 2021 (Saturday) 
Every Saturday, 2:00pm-6:00pm

Duration:

2 months

Language:

Cantonese, supplemented by English handouts

Fee:

HK$6,000

Description:

Course Outline

(1) Integrated Marketing Communications-concept, objectives and features

(2) New trends in consumer behaviour and digital customer journey

(3) Digital marketing communications: strategies and tools

(4) Formulating an Integrated Marketing Communications Plan

(5) KPI, ROI and data analytics

(6) Consumers' brand experience and engagement

Introduction:

Please refer to website

Application:

Online Registration or download registration form


Back