Hiu Cha Plus Tea
2020
Hiu Cha Plus Tea Hong Kong Limited
Hong Kong Emerging Brand (2024)
Tea, Sparkling Tea, Giftbox
Room A, 12/F, Justen Centre, 44-52 Wai Ching Street, Jordan, Kowloon, Hong Kong
6296 6966
Hiu Cha is one of the representative new-generation tea brands in Hong Kong, with a core philosophy of promoting tea culture through aesthetic integration. The Brand director Hey E Tse firmly believes that the essence of eastern tea culture can only be effectively and organically spread worldwide through innovative branding and experiences. In Chinese, "Hiu" means to understand and know. Through sharing tea products, lifestyle aesthetics and philosophy, Hiu Cha enables people to experience and understand the elegance of tea culture in a groundbreaking way. "Hiu" also refers to dawn, and the Brand adopts warm orange as its primary colour to symbolise the vitality of the sun, which brings hope and new energy.
Hiu Cha's brand slogan, "A Sip of Tea, A Taste of Jazz", demonstrates its commitment to creating a new tea experience culture. The Brand incorporates contemporary aesthetic elements and the free-spirited nature of jazz to form its unique design style. From receiving the product and opening the package to observing, brewing, and tasting tea, every step of the process presents artistic feast for all five senses.
With its innovative and distinctive brand image, Hiu Cha has won numerous accolades including "Famous Brands Hong Kong", "Hong Kong's Most Outstanding Business Award — Most Outstanding Wellness Tea Brand of the Year", "Most Outstanding Natural Wellness Tea Brand of the Year", and "Most Outstanding Lifestyle Aesthetics Brand Leader of the Year". The Brand has been featured across various media both locally and internationally, such as BBC's television network and Amazon Prime programmes.
