24/7 FITNESS
2018
KK8 Limited
Hong Kong Top Service Brand (2025)
Fitness Centre, Personal Fitness Trainer, Franchising (Fitness Centre)
Fitness Centre, Personal Fitness Trainer, Franchising (Fitness Centre)
40/F, Montery Plaza, 15 Chong Yip Street, Kwun Tong, Kowloon, Hong Kong
cs@247fitness.com.hk
www.247.fitness
Our success is built on one conviction: Making fitness part of everyday urban life, scaling through systems, consistency and trust to build a brand that evolves sustainably. — Mr Isaac Lau, Marketing Director of KK8 Limite
Founded in 2018, 24/7 FITNESS is service-driven and closely aligned with the 24-hour urban lifestyle. By pioneering a transparent, monthly-payment model with round-the-clock access, the Brand has redefined the traditional industry framework and positioned fitness into everyday life. Today, 24/7 FITNESS operates over 300 fitness centres across Asia-Pacific and serves more than 200,000 active members, with branches covering major residential-commercial areas and transportation hubs in many cities.
24/7 FITNESS takes into account Hong Kong’s urban rhythm and lifestyle. Through a community-based location strategy, it has established a 24-hour fitness network in residential areas, commercial districts, and major transport hubs, allowing fitness to fit into citizen’s daily routines. Notwithstanding the overwhelming prevalence of long-term contracts and prepayment models in the local market, 24/7 FITNESS took the lead in scaling a transparent,
monthly membership system with no sales pressure, which broke through the industry’s traditional modus operandi and helped to establish deeper trust with clients.
