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Hong Kong Top Brands



Brand

Flying Eagle Medicated Oil

Time of Establishment

1993

Company

Europharm Laboratoires (Hong Kong) Company Limited

Award (Year)

Hong Kong Top Brand (2025)

Main Product(s)

Chinese Medicine External Analgesic (Wood Lok Medicated Oil)

"Top Mark" Registered Categories

Chinese Medicine External Analgesic (Wood Lok Medicated Oil)

Address

Room A & B 4/F, 1/F, G/F, Complex 1, 5 Dai Fu Street, Tai Po Industrial Estate, New Territories, Hong Kong

Tel No.

2661 3655

Fax No.

2661 4869

E-mail

enquiry@europharm.com

Website

www.eaglemedicatedoil.com.hk

Wits for Win

Flying Eagle Medicated Oil combines the wisdom of traditional Chinese medicine with modern manufacturing techniques. With a steadfast commitment to quality, it is renowned for the effectiveness in relieving joint and muscle pain, earning the trust of the public.

Company Profile

Founded in 1993, Flying Eagle Medicated Oil is the flagship Chinese medicated oil product of Europharm Laboratoires (Hong Kong) Company Limited, currently a member of listed company JBM (Healthcare) Limited (Stock Code: 2161). The Company operates its own GMP-compliant plant in Tai Po, where stringent production standards are observed. From raw materials to finished products, every stage is subject to laboratory testing to ensure the highest standards of stability, safety and efficacy. Widely distributed throughout Hong Kong, Flying Eagle Medicated Oil is also a registered traditional Chinese medicine recognised by the National Medical Products Administration, making it well-received and trusted by consumers.

Track of Glory

Flying Eagle Medicated Oil is a proprietary traditional Chinese medicated oil formulated to dispel cold and eliminate dampness. Refined from herbs such as Notoginseng Radix ET Rhizoma, Carthami Flos and the “Sisheng” formula, it helps unblock the meridians and promote blood circulation, thus quickly relieving sprains, swelling, joint pain and bone spur discomfort. Easy to use and highly effective, Flying Eagle Medicated Oil is also infused with lavender oil to soften the strong medicinal scent, making it more appealing to younger users.

To embrace innovation and keep pace with the times, Flying Eagle Medicated Oil has launched a brand rejuvenation exercise in recent years. Through creative advertising and a diverse mix of online and offline promotional campaigns, it has successfully attracted younger consumers, broken the stereotype that medicated oils are only for the elderly, and injected fresh momentum into the industry. Adhering to the pharmaceutical philosophy of “quality first”, Flying Eagle Medicated Oil is 100% made in Hong Kong and implements strict monitoring of its products. Multiple component analyses and tests are conducted before the products leave the factory to ensure safety, reliability and high quality.

With years of meticulous pharmaceutical craftsmanship and dedicated brand building, Flying Eagle Medicated Oil has earned widespread recognition. In 2025, it won the Silver Award in the “Best Idea – Launching/Rebranding” category at the “MARKies Awards”, and the “Excellence in TV Commercial Award” of the “HKMA/ViuTV & Now TV Awards for Marketing Excellence 2025”. The Brand has actively supported local sports. It has sponsored the Hong Kong Division A1 basketball team “STC Eagles” for many years and served as a partner of the “Hong Kong Streetathon”, demonstrating its support for and commitment to society.



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