MoonRock
2016
Grown-Up Licenses (Asia) Limited
Hong Kong Emerging Brand (2019), Hong Kong Top Brand (2021), Hong Kong Premier Brand (2024),
Ergonomic Backpack, Leisure Bag
Ergonomic Backpack, Ergonomic Backpack (with Additional Functions), Leisure Bag, Water Bottle, Backpack Accessories, Stationery Case
Flat 1213B, 12/F, Landmark North, 39 Lung Sum Avenue, Sheung Shui, New Territories, Hong Kong
3568 4351
8148 8964
info@moonrockbags.com
www.moonrockbags.com
"Let's dream big, dream bigger together!" MoonRock creates ergonomic stressrelieving schoolbags with care, quality, functionality and imagination as our core values.－ Mr Alvin Ip, Chief Executive Officer of Grown-Up Licenses (Asia) Limited
Established in 2016, MoonRock is a schoolbag brand, which regards function and quality as the backbone of its products. Seeing that young children in most Asian countries are carrying heavy schoolbags disproportionate to their body frames, MoonRock has devoted itself to supplying schoolbags that suit the very needs of kids. Incorporating the professional advice of chiropractors, MoonRock schoolbags feature ergonomic design, with specific functions and greater practicality to provide maximum back support for school-age children. By dint of unique and innovative designs and functions, the Brand has successfully applied for over 30 utility model and design patents.
MoonRock signifies moonstone, implying that the Moon is an infinite source of inspiration. The Brand has focused on the design and manufacturing of lightweight spine-protecting schoolbags, which draw inspiration from the concept of zero gravity in the Moon, with an aim to help children reduce the burden on their shoulders. MoonRock places great emphasis on functionality and creative design, fully embodying its brand value of care, quality, and imagination.
Since its inception, MoonRock have cut a fine figure with its unique design of aluminum alloy rod. In 2024, innovative PCT patented aluminum alloy frame made debut, which effectively reduces the load even without a waist belt. MoonRock products use high-quality, eco-friendly materials; and the manufacturing process and quality assurance mechanism comply with international standards. MoonRock adheres to original designs, with vibrant colour combinations having become a distinctive feature of its products. The Brand also launched self-designed anime characters “Wells” and "Soba", in an attempt to encourage children to chase their dreams.
Being the first backpack brand in the world having been endorsed by the American Chiropractic Association, MoonRock has received a number of recognitions, including the German "Red Dot Design Award" (for two times) and the German "IGR" certification. The Company is committed to caring for children by actively supporting charity activities in Hong Kong and Mainland China with a focus on children's spinal health. It donates schoolbags and provides free chiropractic services to underprivileged families; and is a member of the Tmall Children's Spine Protection Alliance and a recipient of "ESG" certification as well as "Caring Company" logo.
