SPARKLE COLLECTION
2016
German Pool O2O Limited
Hong Kong Emerging Brand (2019), Hong Kong Top Brand (2022)
Cheongsams, Tang Jackets, Accessories, Jewellery, Handbags
Cheongsams, Women's Tang Jackets, Women's Wear, Accessories, Men's Tang Jackets, Jewellery, Handbags, Face Mask, Perfumes, Electrical Appliances, Household Products, Crystal Kitchen Cabinet
Room 108, Newport Centre Phase II, 116 Ma Tau Kok Road, To Kwa Wan, Kowloon, Hong Kong
2773 5196
info@thesparklecollection.co
www.thesparklecollection.co
With the objective of "Integration of the East and West", "Cultural Inheritance" and "Revitalisation of Tradition", SPARKLE COLLECTION injects Hong Kong's fashion and playful elements into elegant Cheongsams and Tang suits. —Professor Karen Chan, JP, Brand Founder and Creative Director of German Pool O2O Limited
SPARKLE COLLECTION is a cultural and creative brand under the German Pool Group. Centered on the theme of “Hong Kong”, the Brand fuses fashion with the City's art, culture, and Intangible Cultural Heritage elements, culminating in its own original fabric designs. With bold, vibrant colours and an Eastmeets- West aesthetic, it revitalises traditional Chinese attire into an avant-garde, playful and youthful "New HK-Chinese Style" fashion. SPARKLE COLLECTION became the first Chinese fashion brand to be awarded "Hong Kong Top Brand" in 2022.
SPARKLE COLLECTION invited Intangible Cultural Heritage inheritor Master Fung Yau-choi to be its brand advisor and rejuvenated the precious national cultural heritage Cheongsam. While preserving the traditional Eastern craftsmanship, the Brand combines Western elements to create "New HK-Chinese Style", which is suitable for women of different body types and ages and liable to match any occasions, thus subverting the people's inherent impression about traditional Chinese costumes.
In 2024, SPARKLE COLLECTION was invited for collaboration by the Hong Kong Intangible Cultural Heritage Office and Sam Tung Uk Museum; and it was also invited to curate joint programmes with Hong Kong Museum of Art and Hong Kong Heritage Museum for two years in a row. Through these partnership, SPARKLE COLLECTION has integrated the essences of Hong Kong's Intangible Cultural Heritage, masterpiece artworks of renowned artists, as well as its own "New HK-Chinese Style" series, successfully infusing cultural and artistic elements into everyday life.
SPARKLE COLLECTION has gained widespread recognition. In addition to having been invited to participate in the Hong Kong Trade Development Council's "CENTRESTAGE" for six consecutive years, the Brand has showcased its designs at major international fashion weeks and exhibitions in many cities around the world, including Milan, Paris, London, New York, Shanghai, Shenzhen, Macao, Los Angeles, Bangkok, and Berlin. Leveraging on extensive global platforms, the Brand has been actively promoting Hong Kong's original "New HK-Chinese Style" fashion worldwide.
