Wing Lok Noodle Factory
1976
Wing Lok Noodle Factory Limited
Hong Kong Top Brand (2025)
Dried Chinese Noodles, Fresh Chinese Noodles, Instant Noodles, Chilled Food (Dumplings)
Dried Chinese Noodles, Fresh Chinese Noodles, Instant Noodles, Chilled Food (Dumplings)
Room 901, Po Hong Centre, 2 Wang Tung Street, Kowloon Bay, Kwun Tong, Hong Kong
2759 6581
2759 6009
pr@wingloknoodle.com
www.wingloknoodle.com
Crafting authentic Hong Kong flavours with dedication for over 50 years. — Mr Angus Chan, CEO of Wing Lok Noodle Factory Limited
Founded in Hong Kong over 50 years ago, Wing Lok Noodle Factory carries on the founder’s craftsmanship in producing traditional shrimp roe noodles and quality noodle products. The Company is committed to local manufacturing, carefully selected ingredients and preserving authentic flavours, while continuously innovating to meet the tastes of new generation.
Born beneath Lion Rock, Wing Lok Noodle Factory embodies the resilience and perseverance that define Hong Kong. The Brand began in the 1976 as a small workshop in Wong Tai Sin, where first-generation founder Mr Chan Ping Keung started making noodles by hand. With a steadfast commitment to quality and traditional craftsmanship, he built the Brand’s reputation step by step. In 1985, the factory relocated to Kowloon Bay, marking its transition from a modest workshop to a modern production facility.
Well known for its signature shrimp roe noodles, Wing Lok has long been cherished for its springy texture and rich aroma, earning the trust of both households and restaurants. As consumer tastes evolved, the Brand continued to innovate, introducing products such as “Extra-rich Shrimp Roe Noodles”, “Egg White Fish Paste Noodles”, “Fish Broth Coriander Noodles”, “Spicy Beef Noodles” and “Keto-friendly Noodles”. It also expanded into gift box series, souvenir collections and festive products, bringing authentic Hong Kong flavours to a wider audience.
In 2016, the second generation, Mr Chan Hon Kit, took over the business. Drawing on his overseas experience, he led the Brand to embrace new ideas while preserving its heritage. Wing Lok Noodle Factory improved its packaging and strengthened digital operations and overseas reach. Nowadays, its products are not only available in local supermarkets, traditional markets, and online platforms, but also sell well in Macao, the UK, Australia and Canada. From a small estate workshop to a modern brand operator, Wing Lok Noodle Factory continues to safeguard authentic taste through craftsmanship and innovation.
