Tai Po Chun Hing Meatballs
1967
Tai Po Chun Hing Limited
Hong Kong Top Brand (2024)
Frozen Food (Balls, Chinese Snack)
Frozen Food (Balls)
Rooms 13-19, Block B, Wah Luen Industrial Centre, 15-21 Wong Chuk Yeung Street, Fotan, New Territories, Hong Kong
2947 0447
2690 2500
enquiry@beefball.com.hk
www.beefball.com.hk
Tai Po Chun Hing advocates "inner integrity and outward expression" and "moral cultivation and social responsibility", encourages employees to demonstrate honesty and the spirit of accountability and serve the society with outstanding character.
Tai Po Chun Hing Meatballs was established in 1967 by Mr Chan Nam-fui, who began making meatballs with rod-pounding technique in the Kowloon Walled City in the early 1950s; he then established a meatball manufacturing and wholesale business, adhering to the promise of “Original Flavour, Natural, Healthy, and Heartfelt Service”. In 2007, his son Pius Chan took over the family business, who registered the trademark of Tai Po Chun Hing Meatballs and actively promoted product diversification and retail development. The Brand's products are now available in all major supermarkets and the Company's own retail stores across Hong Kong.
Tai Po Chun Hing Meatballs insists on using natural ingredients without adding artificial colours or preservatives. In the 2013 Hong Kong food safety incident, the Brand further enhanced its position in the market to the extent that it was recognized as the only beef ball label in Hong Kong selling "100% beef". In recent years, Tai Po Chun Hing Meatballs has made an effort to expand retail business, promoting products through various channels. For instance, the "One Dollar for One Hundred Meatballs" campaign launched at the "Hong Kong Food Expo" in 2009 received extensive media coverage. Its products have been introduced to major supermarkets and online retail stores, which, together with television advertisements, have significantly boosted its brand awareness.
Over the years, Tai Po Chun Hing Meatballs has received numerous awards, including “Favourite Natural and Healthy Meatball Brand Award” from Mame Share , “Local Brand Hong Kong Award”, “SME Product Innovation Gold Award”, and “Relay Hong Kong Award” from Legacy Academy. The Company has also been honoured with the "Innovative Entrepreneurship Award", "Outstanding Family Business Award", "Market Leadership Award” by HKIM, as well as "2024 CHO Appreciation Award – Company Award".
Tai Po Chun Hing Meatballs is dedicated to offering healthy and delicious meatballs, putting consumer health in the first place. In the future, the Brand will continue its efforts to promote meatballs globally and strive to become an internationally-recognised brand.
