SPARKLE COLLECTION
2016
German Pool O2O Limited
Hong Kong Emerging Brand (2019), Hong Kong Top Brand (2022)
Cheongsams, Tang Jackets, Accessories, Jewellery, Handbags
Cheongsams, Women's Tang Jackets, Women's Wear, Accessories, Men's Tang Jackets, Jewellery, Handbags, Face Mask, Perfumes, Electrical Appliances, Household Products, Crystal Kitchen Cabinet
Room 108, Newport Centre Phase II, 116 Ma Tau Kok Road, To Kwa Wan, Kowloon, Hong Kong
2773 5196
info@thesparklecollection.co
www.thesparklecollection.co
With the objective of "Integration of the East and West", "Cultural Inheritance" and "Revitalisation of Tradition", SPARKLE COLLECTION injects fashion, vitality and playfulness into elegant Cheongsams and Tang suits — Ms Karen Chan, Brand Founder and Creative Director of German Pool O2O Limited.
With the objective of "Integration of the East and West", "Cultural Inheritance" and "Revitalisation of Tradition" , SPARKLE COLLECTION injects Hong Kong's fashion and playful elements into elegant Cheongsams and Tang suits. — Ms Karen Chan, JP, Brand Founder and Creative Director of German Pool O2O Limited
SPARKLE COLLECTION invited Intangible Cultural Heritage inheritor Master Fung Yau-choi to be its brand advisor and rejuvenated the precious national cultural heritage Cheongsam. By using original design fabric with the theme of "Hong Kong Feelings" and adopting bold vivid colours, it combines traditional oriental craftsmanship and Western elements, culminating in a "New Style Chinese Fashion" that is young, energetic, and playful. SPARKLE COLLECTION successfully transformed traditional Chinese clothes into young and daily wears, which are suitable for women of different body types and ages and liable to matchany occasions, thus subverting the people's inherent impression about traditional Chinese costumes.
SPARKLE COLLECTION has gained increasing recogntion. Being the only Hong Kong brand to have been invited twice to the most influential "Milan Fashion Week" , it was in 2023 invited by the Hong Kong Museum of Art and the Hong Kong Heritage Museum to take part in a crossover initiative that combined art masterpieces, collections, collections with humanistic values and new-style Cheongsams to jointly promote artistic fashion.
SPARKLE COLLECTION has participated in the "CENTRESTAGE" for five consecutive years upon the invitation of Hong Kong Trade Development Council; and through stepping up presence in international fashion exhibitions such as "New York Fashion Week" , "Los Angeles Fashion Week" , "Shanghai Chic Fashion Week" , "Berlin Denim Fashion District Show" , "Haw Par Mansion Fashion Show" and "Shenzhen Fashion Week" , it has played an active role in promoting "Designed by Hong Kong" to the world.
