SPARKLE by KAREN CHAN
2016
German Pool O2O Limited
Hong Kong Emerging Brand (2019), Hong Kong Top Brand (2022)
Cheongsams, Women's Wear, Accessories, Men's Tang Jackets, Jewellery, Handbags, Perfumes
Cheongsams, Women's Wear, Accessories, Men's Tang Jackets, Jewellery, Handbags, Perfumes
Room 108, Newport Centre Phase II, 116 Ma Tau Kok Road, To Kwa Wan, Kowloon, Hong Kong
2773 5196
info@thesparklecollection.co
www.thesparklecollection.co
With the objective of “Integration of the East and West”, “Cultural Inheritance” and “Revitalisation of Tradition”, SPARKLE by KAREN CHAN injects Hong Kong’s fashion and playful elements into elegant Cheongsams and Tang suits. — Prof Karen Chan, JP, Brand Founder and Creative Director of German Pool O2O Limited
SPARKLE by KAREN CHAN (formerly known as SPARKLE COLLECTION) is a cultural and creative brand under the German Pool Group. Centered on the theme of “Hong Kong”, the Brand fuses fashion with the City’s art, culture, and Intangible Cultural Heritage elements, culminating in its own original fabric designs. With bold, vibrant colours and an East-meets-West aesthetic, it revitalizes traditional Chinese attire into an avant-garde, playful and youthful “New HK-Chinese Style” fashion. SPARKLE by KAREN CHAN became the first Chinese fashion brand to be awarded “Hong Kong Top Brand” in 2022.
SPARKLE by KAREN CHAN invited Intangible Cultural Heritage inheritor Master Fung Yau-choi to be its brand advisor and rejuvenated the precious national cultural heritage Cheongsam. While preserving the traditional Eastern craftsmanship, the Brand combines Western elements to create “New HK-Chinese Style”, which is suitable for women of different body types and ages and liable to match any occasions, thus subverting the people’s inherent impression about traditional Chinese costumes.
Over the years, SPARKLE by KAREN CHAN has received numerous accolades. Apart from the first Hong Kong “New HK-Chinese Style” fashion brand to win the “Best Fashion Designer Award” at “Milan Fashion Week”, it has been honoured with the “Best Cultural and Creative Award”, “Best Design Brand Award”, “Leading Fashion Culture Enterprise Award”, “Art and Culture Annual Award”, “Outstanding Fashion Cultural and Creative Apparel Brand Award” and “Brand of the Year Award”, underscoring the wide recognition by the industries.
SPARKLE by KAREN CHAN has taken part in “CENTRESTAGE”, a major Asian fashion event, by invitation for seven consecutive years; and has been invited to participate in over 35 international fashion weeks, including those organised in Milan, Paris, London, New York, Los Angeles, Seoul, Bangkok, Shanghai, Shenzhen, and Macao, continually showcasing original Hong Kong fashion on the international stage. The Brand has established cross-sector collaborations with the Hong Kong Museum of History, the Hong Kong Intangible Cultural Heritage Office, Sam Tung Uk Museum, Hong Kong Museum of Art, and Hong Kong Heritage Museum, taking the lead to bring together Hong Kong’s intangible cultural heritage, art, culture and the “New HK-Chinese Style” fashion.
