Hong Kong Top Brand (2017)
Western Cakes & Confectioneries, Candies, Biscuit, Yoghurt Drinks, Nuts
Western Cakes & Confectioneries, Candies, Biscuits, Bottled/Canned Fruit-flavoured Drink, Nuts
Block G, 23/F, Phase 2, Kingsford Industrial Building, 26-32 Kwai Hei Street, Kwai Chung, New Territories, Hong Kong
“3S” (Seek, Solution, Self-Criticism) is Dessert Duet's philosophy, that is, to seek problems and positioning, to resolve the problem with the best solution, and to reflect on the effectiveness, so as to make improvement continuously by selfcriticism — Dr Ellis Wong, Chief Executive Officer of Partlink Limited.
Established in 1996, Partlink Limited is engaged in wholesale and brand strategy business. Its products sell well in Hong Kong, Macau, China, the United States, Canada, Australia, Europe, Southeast Asia, etc. In 2017, the Company and the CEO were honoured with “Most Valuable Service Awards in Hong Kong” and “Top 50 Industry Leaders” respectively by “Mediazone”.
Dessert Duet represents the ensemble of art and delicious desserts. It has a wide range of products with unique and appealing flavours, including biscuits, cookies, confectioneries, cakes, drinks, macarons, jelly, rice crackers, waffles, chestnuts and chocolate brownies. Dessert Duet strives to become the market leader in casual snacks, through product diversification and differentiation. For instance, after introducing calpis drink to the market, Dessert Duet launched biscuits of the same flavour; and it even improved the texture of jelly by adding real fruits.
In an attempt to enhance the interaction with consumers, Dessert Duet launched a promotion campaign for its 5-layer wafer sandwich biscuits. Consumers could upload their favourite photos via WeChat, which might have an opportunity to be selected as an element of the product's package design.
Dessert Duet earnestly fulfils corporate responsibility through actively participating in community activities. For example, it contributed fortune bags with rice noodles and biscuits for the “Fortune Bag to Yan Chai Elderly Home” campaign, and made donations to Hong Kong Fujian Charitable Education Fund to support education development in impoverished mountain areas.