The current global economic and trade landscape is undergoing profound transformations. Driven by the accelerated restructuring of international supply chains and the rise of Chinese enterprises “Going Global 2.0” wave, Hong Kong enterprises are stepping up their global deployment to explore “new blue oceans for branding”. This seismic shift has also endowed Hong Kong, a premier International Brands Hub, with an entirely new role and fresh opportunities.
The Hong Kong Brand Development Council, the Trade and Industry Department of the HKSAR Government, the Hong Kong Trade Development Council, and The Chinese Manufacturers' Association of Hong Kong are proudly joining hands to present the "Branding to Win Seminar 2026”. Bringing together heavyweight scholars, industry experts, and brand leaders, this seminar provides multi-dimensional insights into the latest trends and opportunities in Hong Kong’s brand development. And it offers an in-depth exploration of how enterprises can leverage Hong Kong’s strengths as a “Brands Hub” to set sail for international “blue seas”— expanding their global footprints while embarking on a new journey towards the higher echelons of the global value chain.
Friday, August 28, 2026
2:30 PM – 5:00 PM
- 启航新蓝海：透视中国和香港企业的品牌出海策略
(讲者：香港中文大学商学院管理学系系主任马旭飞教授)
- 运筹帷幄：跨境「赢」商的策略与规划
(讲者：360 Creative Solution创办人黄思敏小姐)
- 运筹帷幄：进军东盟电商市场的成功方程式
(讲者：Digitify Online Growth创办人Kay Leung)
- 从香港出发：骨科机器人「锟铻」的「智」造传奇
(讲者：元化智能科技（香港）有限公司国际销售总监徐龙先生)
CMA Conference Hall (27/F, CMA Building, 64 Connaught Road Central, Central)
全免(名額有限，先到先得)
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