The 2017 Hong Kong Top Service Brand Awards will select winners of "Hong Kong Premier Service Brand" and “Hong Kong Top Service Brand” from “veteran entries” and “new comer entries” respectively”. The number of “Hong Kong Premier Service Brand” and “Hong Kong Top Service Brand” will be at the discretion of the Judging Panel and is capped at 10 for each level.
The 2017 Hong Kong Top Service Brand Awards will present “Ten Year Achievement Award” to selected past Awardees who have demonstrated persistent commitment to branding and sustained outstanding performance for years. To be eligible, candidate of this honorary award should be a winner of “Hong Kong Premier Service Brand” and it has been conferred the title of “Hong Kong Top Service Brand” for at least ten years (the winning year inclusive)
Winner of the above award streams will receive a trophy and certificate, as a memento of achievement.
The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser). The Public Polling of the Awards is also an important activity in tandem with the 51st Hong Kong Brands and Products Expo (HKBPE), which tentatively will be held from 16 December, 2017 to 8 January, 2018 at the Victoria Park, Hong Kong.
Final Judging Panel of Hong Kong Top Service Brand Awards comprises:
Dr Bernard Chan Pak-li, JP, Under Secretary for Commerce & Economic Development, Hong Kong SAR Government (Chairman of Judging Panel)
Mr Simon Wong, BBS, JP, Chairman of the Hong Kong Brand Development Council
Prof Timothy Tong, JP, President of the Hong Kong Polytechnic University
Dr Peter Lam, GBS, Chairman of Hong Kong Tourism Board
Mr Yuen Mo, GBS, JP, Vice Chairman of the Chinese General Chamber of Commerce
Mr Winston Chow, Vice Chairman of Hong Kong Retail Management Association
Miss Shirley Yuen, CEO of the Hong Kong General Chamber of Commerce
July to 31 Aug 2017
20 Nov 2017
The Presentation Ceremony-cum-Gala Dinner of 2017 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 1 February, 2018, at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of the HKSAR Government.
HKBPE visitors to "The 52nd Hong Kong Brands & Products Expo" (HKBPE) can cast a vote by using the attachment slip of the entry ticket. The voting dates are from 16 December 2017 to 6 January 2018.
People that cast a vote successfully will be entitled to a lucky draw automatically to win Grand Prize.
TVC for Brand Awards
The Hong Kong Brand Development Council launched a TV commercial. Based on the storyline of “a call for branding heroes”, the TVC naturally and innovatively brings out the salient characteristics and key success factors of Hong Kong Top Brand, i.e. Reputation, Quality, Creativity, Social Responsibility and Image. It also employs movie shooting techniques with a mysterious touch to create sensual impacts, so as to highlight the authoritativeness and superiority of the Hong Kong Top Brand Awards.
The TV commercial is broadcasted on MTR station platfom TV and “YouTube” in July and August.