The 2018 Hong Kong Top Service Brand Awards will select winners of "Hong Kong Premier Service Brand" and “Hong Kong Top Service Brand” from “veteran entries” and “new comer entries” respectively”. The number of “Hong Kong Premier Service Brand” and “Hong Kong Top Service Brand” will be at the discretion of the Judging Panel and is capped at 10 for each level.
The 2018 Hong Kong Top Service Brand Awards will present “Ten Year Achievement Award” to selected past Awardees who have demonstrated persistent commitment to branding and sustained outstanding performance over the years. To be eligible, candidate of this honorary award should be a winner of “Hong Kong Premier Service Brand” and it has been conferred the title of “Hong Kong Top Service Brand” for at least ten years (the winning year inclusive)
Winner of the above award categories will receive a trophy and certificate, as a memento of achievement.
The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser). The Public Polling of the Awards is also an important activity in tandem with the 53rd Hong Kong Brands and Products Expo (HKBPE), which tentatively will be held from 15 December, 2018 to 7 January, 2019 at the Victoria Park, Hong Kong.
Final Judging Panel of Hong Kong Top Service Brand Awards comprises:
Dr Bernard Chan, JP, Under Secretary for Commerce and Economic Development, Hong Kong SAR Government (Chairman of Judging Panel)
Mr Simon Wong, BBS, JP, Chairman of the Hong Kong Brand Development Council
Prof Philip Chan, BBS, Interim President of the Hong Kong Polytechnic University
Dr Peter Lam, GBS, Chairman of Hong Kong Tourism Board
Mr Brandon Liu, JP, Vice Chairman of the Chinese General Chamber of Commerce
Mr Thomson Cheng, Member of Board of Directors of Hong Kong Retail Management Association
Miss Shirley Yuen, CEO of the Hong Kong General Chamber of Commerce
July to 31 Aug 2018
19 Nov 2018
The Presentation Ceremony-cum-Gala Dinner of 2018 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 29 January, 2019, at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of the HKSAR Government.
Visitors to "The 53rd Hong Kong Brands & Products Expo" (HKBPE) can vote at the exhibition venue by filling in the votes attached to the ticket; and those holding e-tickets could vote via HKBPE On-line by using designated reference numbers. The polling period is from 15 December 2018 to 5 January 2019.
People that cast a vote successfully will be entitled to a lucky draw automatically to win Grand Prize.
TVC for Brand Awards
The Hong Kong Brand Development Council launched a brand new TV commercial. Based on the theme of “moving up the ladder of success”, the TVC naturally and innovatively brings out the salient characteristics and key success factors of Hong Kong Top Brand, including “Reputation”, “Quality” and “Image”. It also employs movie shooting techniques with a mysterious touch to illustrate the Awards’ vision of “Scaling new heights hand-in-hand with the industries”.
The TV commercial is broadcasted on Cable TV, Fantastic TV and digital and social media from July to August 2018.