“Hong Kong Top Service Brand Awards”(the Award) aims to give recognition to outstanding service brands established by Hong Kong companies, to encourage local enterprises in pursuit of excellence, to promote Hong Kong services, and to enhance the profile of Hong Kong industries both locally and internationally.
Ordinary Mark Premier Mark
The Hong Kong Top Brand Mark ("Top Mark") is the distinctive visual symbol of Hong Kong Top Brand Awards (formerly Hong Kong Top Ten Brandnames Awards), Hong Kong Top Service Brand Awards, and Hong Kong Top Brand Mark Scheme.
Winners of“Hong Kong Top Brand”,“Hong Kong Premier Brand”,“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”could apply for Hong Kong Top Brand Mark Scheme by product/service categories and will, if meeting the assessment requirements, be conferred a licence to use the“Top Mark”for business promotion in relation to the brand, the winning company or certified product/service categories.
Organisations authorised to use the Mark shall ensure that it is used in compliance with the regulation and requirements laid down in the "Hong Kong Top Brand Mark Regulations" and "Terms and Conditions" of the Awards, and it shall endeavour to ensure Top Mark is used according to“Identity Guide for Hong Kong Top Brand Mark”.
The“Top Mark”is designed under the supervision of Mr Kan Tai Keung. The Mark is mainly a combination of a seal and a“TOP”, signifying authority, credential and prominence; the letter“T”and“O”are tangential to make up a letter“b”, which together imply“Top Brand”. The Ordinary Mark is in primary blue and red, while the Premier Mark is gold in colour to signify prestige and superiority.
The Hong Kong Top Service Brand Ten Year Achievement Award Logo is the visual symbol of the Achievement Award under the Hong Kong Top Service Brand Awards.
Awardees of“Hong Kong Top Service Brand Ten Year Achievement Award”are entitled to use the specially-designed logo of the Achievement Award for the promotion of the overall image of the winning brands and the companies thereof.
Organisations authorised to use the Logo shall ensure that it is used in compliance with the regulation and requirements established by the Organiser, including but not limited to those laid down in the“Terms and Conditions”of the Hong Kong Top Service Brand Awards and“Selection Criteria”of the Achievement Award.
Winner of the Achievement Award could use the Logo only if it holds a valid licence of“Hong Kong Top Brand Mark (Top Mark) Scheme”; and it shall endeavour to ensure Logo is used, according to“Identity Guide for Hong Kong Top Brand Ten Year Achievement Award Logo”.
The logo of Hong Kong Top Service Brand Ten Year Achievement Award is designed under the guidance of the Honorary Design Advisor Mr. Charles Ng. Taking the shape of Arabic numeral“10”, it is a seamless combination of the Hong Kong Premier Service Band Mark and the number“1”, which in literacy implies“the first” and“the best”.