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Hong Kong Top Brands



Brand

Tien Chu

Time of Establishment

1929

Company

The Tien Chu (Hong Kong) Company Limited

Award (Year)

Hong Kong Top Brand (2004)

Main Product(s)

MSG, Gourmet Powder, Seasoning Powder, Propolis, Seasoning Sauces

"Top Mark" Registered Categories

Monosodium Glutamate, Healthcare Dietary Supplement (Propolis, Propolis Liquid, Royal Jelly), Health Food (Honey), Seasoning Powder (Chicken Powder), Seasoning Sauce, Convenience Sauce

Address

Block B, Tien Chu Industrial Centre, 52-62 Tsing Yi Road, Tsing Yi, New Territories, Hong Kong

Tel No.

2713 0171

Fax No.

2760 8843

E-mail

food@tienchu.com

Website

www.tienchu.com

Wits for Win

Customers first and honesty as our cardinal principle; inheriting the tradition and innovating constantly; rooted in Hong Kong and embracing global vision.

Company Profile

The Tien Chu (Hong Kong) Company Limited was founded in 1929 by the famous industrialist Mr Wu Yun Chu. The manufacturing factory established in To Kwa Wan, Kowloon in 1937, was a pioneer in Hong Kong's seasoning and chemical industry. In 1981, when the Shanghai Industrial Investment (Holdings) Company Limited was established in Hong Kong, Tien Chu became a subsidiary of the Group.

Track of Glory

The founder of Tien Chu Mr Wu Yun Chu invented the method for the production of Monosodium Glutamate via hydrolysis of gluten protein in 1921, and the Chinese name of "M.S.G.", i.e. "味精" (Ve-Tsin) hence came into existence. Born in 1921 and registered in Hong Kong since 1929, Tien Chu is the flagship brand of The Tien Chu (Hong Kong) Company Limited. It has made remarkable achievements over the past century, commended as a label representative of Chinese national industries and one of the vanguards of Hong Kong's industrial brands.

Tien Chu condiments are well-received all over the world. Manufactured with unique production process and formula, "Tien Chu Gourmet Powder" is incredibly fine and smooth, with extremely high solubility and excellent function of enhancing flavour and freshness. Tien Chu's compound condiments include chicken powder, beef powder, convenience sauce, etc, tailored to meet clients' needs; while "Tien Chu Propolis Capsule", a healthy food introduced in recent years, is gaining popularity in the market.

Tien Chu is proud to have been a winner of the "Gold Prize" in Philadelphia Exposition, the "Gold Prize" in Belgium Exposition and the "Gold Prize" in Chicago Exposition; and received high praise from people from all walks of life. Looking forward, Tien Chu will continue to uphold the motto of "Traditional Craftsmanship, Made in Hong Kong, Healthy and Delicious", build brand value, undertake social responsibilities, and move from glory to glory.



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