“Branding: To Do Hong Kong Proud” Brand Story e-Book
An e-book will be compiled and published on-line, featuring the success stories of the brands participating in the image display gallery and also collects the strategic thinking and know-how shared by brand operators with focus on their real-life experiences in developing the Mainland Market, supplemented by insightful comments from brand experts and domain professionals. Not only will the e-Book be an up-to-date literature to document the remarkable achievements and the latest developments of Hong Kong brands, and also it will inspire the industries with the best practices in brand-building.
The e-book is to be launched in late 2017.
