Hong Kong Brand Development Council

The Brand and its Builder

HKU SPACE and the Hong Kong Brand Development Council are proud to announce their latest joint production - “The Brand and its Builder”. This is a unique interview series of 8 episodes with notable brand personalities who have been pivotal in the building of successful brands in Hong Kong and China. The series is hosted by Ms Melanie Lee, Adjunct Assistant Professor of HKU SPACE and a highly respected brand expert in Hong Kong. Featuring a theme in each episode, Melanie unfolds some of the key concepts and principles that lie in the process of building brands. A lively discussion takes place with our distinguished guest(s) who share their valuable insights and experience on how they come around meeting challenges and difficulties in the course of their brand building efforts. The first two episodes of the series was aired on 23 November 2009 with a new episode unveiled each Monday from then on for 7 weeks. A list of the themes and special guests interviewed in the series is presented below.

Episode 1
Date	23 Nov 2009
Title	Introduction to Branding - Core Values in building a brand
Speakers	Professor C F Lee, Director of HKU SPACE Ms. Shirley Chan, Chairman of Hong Kong Brand Development Council (HKBDC)

Episode 2
Date	23 Nov 2009
Title	Brand Forum - Uncovering the Myth of Building Brands
Speakers	Stephen Chan, A Veteran in Broadcasting and Communications Viveca Chan, Chairman & CEO of WE Marketing Group and Adjunct Professor of PolyU HK Dr Royce Yuen, Chairman of Ogilvy Hong Kong , Chairman of HK4As and Visiting Associate Professor of HKU Melanie Lee, Adjunct Assistant Professor of HKU SPACE

Episode 3
Date	30 Nov 2009
Title	Innovation
Speakers	Mr Alan Chan, Creative Director of Alan Chan Design Company

Episode 4
Date	7 Dec 2009
Title	Integrated Communications
Speakers	Mr. Ng Yu, Chief Executive Officer of Emperor Entertainment Group Mr. Bruce Lam, General Manager (Hong Kong & Macau Markets) of Nokia

Episode 5
Date	14 Dec 2009
Title	Great Brand Campaigns
Speakers	Dr Royce Yuen, Chairman of Ogilvy Hong Kong, Chairman of HK4As and Visiting Associate Professor of HKU

Episode 6
Date	21 Dec 2009
Title	Differentiation
Speakers	Viveca Chan, Chairman & CEO of WE Marketing Group and Adjunct Professor of PolyU HK

Episode 7
Date	28 Dec 2009
Title	Adding Brand Values
Speakers	Ms. Celine Ho, Chairperson of HK2As and Manager Marketing Communications of Cathay Pacific Airways Limited

Episode 8
Date	4 Jan 2010
Title	Building Brand Loyalty
Speakers	Mr. Esmond Mok, Assistant General Manager & Chief Marketing Officer of Hang Seng Bank Limited

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The Brand and its Builder