Objective

Introduced in 2008, the Hong Kong Top Brand Ten Year Achievement Award (Achievement Award) is an honorary award under the Hong Kong Top Brand Awards. It aims to commend Hong Kong brands for having demonstrated persistent commitment to branding and having sustained outstanding performance for years.

Hong Kong Top Brand Awards are co-organized by the Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong. Officially incepted in 1999, the Awards give recognition to outstanding brands established by Hong Kong companies, with the objective of encouraging local enterprises in pursuit of excellence, promoting Hong Kong products, and enhancing the profile of Hong Kong industries.

Eligibility Requirements

1.  To be eligible, the candidate of the Achievement Award should have been a winner of “Hong Kong Premier Brand”.

2.   It should have been conferred “Hong Kong Top Brand” for at least ten years (the winning year inclusive).

3.   It should hold a valid license of the Hong Kong Top Brand Mark (Top Mark) Scheme currently.

Judging Criteria

The assessment will be conducted based on three sets of factors:

1.     Business performance and track of success;

2.      Brand strategies and management;

3.      Contribution to industries and society.

Selection Procedure

1.     Candidates for the Achievement Award should be nominated by the Organizers in writing soon after the Hong Kong Top Brand Awards is open for application every year.

2.    As per the requirements of the Organizers and with reference to the judging criteria, the nominee should, within the specified period of time, provide information to give a brief overview of brand development and achievements over the recent ten years.

3.    The Hong Kong Top Brand Assessment Board should decide on the list of winners at the Preliminary Judging of Hong Kong Top Brand Awards.

4.     Usually, there should be no pre-set quota for each year’s Award winners.

Recognition and Benefits

1.    The Achievement Award is presented at the Presentation Ceremony of the Hong Kong Top Brand Awards and Hong Kong Top Service Brand Awards. Each winner would receive a trophy and a certificate as permanent memento of achievement.

2.    Awardees are entitled to using the specially designed logo of the Achievement Award for the promotion of the overall image of the winning brands and the companies thereof.

Enquiry

Hong Kong Brand Development Council

Address: 3/F., CMA Building, 64 Connaught Road Central, Central, Hong Kong

Tel. No.: 2542 8632/2542 8633

Fax No.: 3421 1092/ 28154836

E-mail: eor1@cma.org.hk / mr@cma.org.hk

Website: www.hkbrand.org

The logo of Hong Kong Top Brand Ten Year Achievement Award was designed under the guidance of the Honorary Advisor Mr. Charles Ng. Taking the shape of Arabic numeral “10”, it is a seamless combination of the Hong Kong Premier Band Mark (Designed by Mr. Kan Tai-Keung in 2004) and the number “1”, which literally implies “the first” and “the best”.