“ Hong Kong Top Brand ” will be granted to “ new-comer entries ” (entries that have never won the Award before) of the most outstanding merits, while “ re-registered entries ” (past Awardees) exhibiting continuously superior performance may be conferred “ Hong Kong Premier Brand. ” Usually capped at 10, the exact number of Awardees at each level will be at the discretion of the Judging Panel. Moreover, two entries that show greatest potential in brand building will be chosen as the winners of “ Emerging Brand. ” The Organizer also stages an internet polling on this website and “ HKBPE On-line ” ( www.hkbpe.com.hk). The entry heading the poll will be awarded “ The Most Popular Brand On-line. ”