Scope Of Activities

The Council has set itself the task of becoming a flagship to lead the way in Hong Kong's brand development, being a driver for the pursuit of an overall strategy, a facilitator for the formulation and implementation of related policies, and a coordinator for the branding efforts of local organizations. The Council has been playing an active role in every key area:

1.Advise and assist the Government in formulating and implementing policies related to brand development;
  
2.Host the "Hong Kong Top Brand Awards" and "Hong Kong Top Service Brand Awards" and provide assistance to other brand competitions or prizes, in an attempt to identify role models and set up best-practice benchmark in branding;
  
3.Orangize the "Hong Kong Top Mark Scheme" to recognize sustainable achievement in brand-building based on well-structured assessment and licensing system;
  
4.Participate in various exhibitions, product showcases, and other promotional events, so as to enhance the profile of Hong Kong brands in domestic, Mainland and overseas markets;
  
5.Conduct training, research, study and exchange programs to facilitate the growth of emerging brands and to foster brand-building culture among the industries;
  
6.Implement education campaigns to step up brand awareness among the public and cultivate an environment conducive to brand development.