Sub-committees
Functions of Committee
- Organise Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards and other brand-related recognition programs;
- Manage the Hong Kong Top Brand Mark Scheme to establish a brand accreditation system;
- Exercise monitoring over and provide after-care for the awardees and registered organisations;
- Protect the overall image of Hong Kong brands and enhance the brand-building capability of Hong Kong industries.
Functions of Committee
- Advise on the technical issues of certification schemes especially Hong Kong Top Brand Mark Scheme and the judging criteria of brand-related awards;
- Enhance the communications and cooperation between the Council and academics, professionals and other sectors;
- Provide assistance to the implementation of research, training, and consultancy programs.
Functions of Committee
- Promote the image of Hong Kong brands in the international arena;
- Facilitate Hong Kong brands’ development in domestic, Mainland and oversea markets;
- Enhance the exchanges and networking between the Council and overseas organisations in regard to branding.
Functions of Finance Committee
- Advise on and monitor the financial affairs of Hong Kong Brand Development Council;
- Study on the strategies for improving the Council's financial soundness in the long run.
Functions of Committee
- Provide guidance on memberships affairs such as recruitment, administration and services;
- Study the strategies for the Council' s long-term development.
